Leap Group Grows Government Marketing and Creative Services

Leap Group Continues to Expand Integrated Government Marketing, Advertising, and Creative Services

Louisville, United States – July 2, 2026 / Leap Group /

Leap Group Network, an advertising and media holding company, has announced the continued expansion of its government marketing and creative services capabilities, positioning its integrated network of specialized agencies to serve the specific communications needs of public sector organizations across brand, advertising, and marketing disciplines.

The contracts awarded to Leap Group include:

Agency of Record for City of Macomb (IL): Leading integrated marketing initiatives to elevate civic pride, support economic development, and amplify the city’s story across a 250-mile regional radius. Scope includes strategic planning, creative development, CGI video integration, and cross-platform (social, digital, traditional) media execution.

Website Redesign and Support for Mayville State University (ND): Engagement to modernize the university’s official website, including UX planning, CMS modernization, WCAG 2.1 AA accessibility compliance, and ongoing maintenance. Engagement includes stakeholder discovery, user experience planning, content migration and optimization, CMS modernization, and comprehensive training for university staff.

Website Redesign for VisitFarragut.org (TN): Modernize the visitor experience, improve mobile responsiveness, ADA accessibility, SEO performance, and support destination marketing goals. Project includes mobile responsiveness, accessibility, SEO support, hosting and maintenance, staff training, and long-term marketing support.

Public and Employee Education Campaign for Memphis Light, Gas and Water (TN): Comprehensive communications initiative focused on improving brand perception, increasing organizational transparency, and strengthening trust among customers, employees, and community stakeholders. Engagement is focused on strategic communications planning, brand messaging development, multi-channel campaign execution, and employee engagement.

The move reflects a deliberate strategic direction for Leap Group, whose agencies are structured to collaborate rather than compete with one another – delivering unified solutions to clients who require consistency, accountability, and depth across multiple marketing functions.

A Network Built for Public Sector Complexity

Government organizations face a distinct set of communications challenges. Procurement structures, compliance requirements, and the need to serve diverse public audiences make the typical agency model – siloed, transactional, or built around a single discipline – a poor fit for many public sector clients.

Leap Group’s approach addresses this directly. Rather than routing government clients through a single generalist agency, the network provides access to specialized agencies that work in concert across brand strategy, advertising, creative production, and integrated marketing. Each agency within the network retains its distinct expertise while operating within a shared framework designed to eliminate duplication and miscommunication across workstreams.

The contracts awarded to Leap Group include:

This collaborative structure is central to Leap Group’s broader philosophy, summarized in its positioning, “Market Less. Matter More.” – a stance that favors substance and authentic connection over volume and flash.

Expanding Government Marketing and Creative Services Capacity

The expansion of government marketing and creative services across the Leap Group network broadens what public sector clients can access through a single integrated partner. Rather than managing multiple agency relationships independently, government organizations can engage with a coordinated team that spans the full marketing and communications lifecycle – from initial brand work through campaign execution and ongoing measurement.

This breadth is particularly relevant for government agencies that require consistent messaging across a range of channels, audiences, and program areas. The ability to work with agencies that are designed to complement each other – rather than compete for scope – reduces the coordination burden that often falls on internal government communications teams.

Collaborative Agency Structure as a Practical Advantage

Leap Group has structured its network around the principle that agencies working in collaboration produce better outcomes than those operating in isolation. For government clients, this translates into fewer handoff gaps, more coherent creative output, and a clearer line of accountability across the full scope of a marketing engagement.

The holding company model also gives public sector clients access to specialized expertise – in areas such as brand development, media strategy, digital advertising, and creative services – without requiring separate procurement processes for each discipline. This can simplify vendor management and support more efficient use of marketing budgets.

The network’s expansion into broader government work builds on an existing foundation of integrated agency capabilities that Leap Group has developed across its portfolio. The focus on serving public sector clients reflects both the scale of communications needs within government organizations and the suitability of Leap Group’s collaborative model to meet those needs.

About Leap Group Network

Leap Group Network is an advertising and media holding company composed of specialized agencies built to collaborate across brand, advertising, and marketing disciplines. Guided by the philosophy “Market Less. Matter More.,” the network is structured to deliver integrated, substantive solutions for clients – including public sector organizations – through a model that values authentic connection and collaborative partnerships over competition between agencies.

Learn more at Leap Group