Force Marketing Expands to 16 OEM Certified Partnerships with Addition of Acura, Honda, Hyundai and Nissan

Atlanta, Sept. 14, 2026 (GLOBE NEWSWIRE) — Force Marketing, a leading data-driven technology and marketing provider in the automotive sector, has added Acura, Honda, Hyundai and Nissan to its certified partnership programs, offering dealerships seamless integration of Force Marketing’s solutions across every touchpoint of their business to help maximize customer lifetime value. 

Through the program, Tier 3 local retailers will have access to Force’s precision-driven marketing solutions that orchestrate a full-funnel, omnichannel strategy from first touch to final trade, allowing highly personalized campaigns to be coordinated by a single partner. These four brands join Force’s extensive list of OEM partner programs, including Porsche, Audi, BMW MINI, INFINITI, Jaguar Land Rover, Kia, Mazda, Stellantis, Subaru and GM Canada.

“We are very fortunate to work with almost all of the publicly traded automotive groups and many more blue chip private owned dealer groups in the top 150. Working with partners that are OEM certified increases the speed to market, maximizes co-op reimbursement and improves connected consumer journey from OEM to local dealer. It is critical that we are partners on every list and we are proud to now have 16 partnerships,” said John Fitzpatrick, president and CEO of Force Marketing.

Force’s core solutions are backed by its Audience iQ technology, a customer data platform that helps dealerships unify customer data to improve efficiencies, reduce advertising waste, increase ROI and better utilize first-party data for a personalized customer experience. Audience iQ artificial intelligence powered certified solutions include:

  • Digital advertising services that help dealerships get better results through an omnichannel approach across paid social, paid search, display, retargeting and SEO, backed by customized strategies aligned to each dealer’s and OEM’s individual goals. Using targeted data and messaging, Force’s digital advertising services reach customers across various levels of the buying cycle to drive success in every profit center.
  • DRIVE, a streaming media solution that generates dynamic videos based on a dealership’s current inventory, combining a personalized digital shopping experience with an actual VIN (vehicle identification number) from the dealership’s website. Through Force’s exclusive publisher contracts with Amazon, The Trade Desk, TikTok, YouTube TV, Spotify and more, DRIVE reaches shoppers across all channels, providing real-time updates and tracking in-store visits from every consumer it reaches. 
  • Recapture, a powerful remarketing tool designed to deliver personalized ads across direct and digital channels to potential customers who expressed interest but didn’t convert, enabling dealerships to fully capitalize on website traffic, turning passive interest into actionable results and ensuring no lead is left behind. 
  • Conquest Connect, a cookieless solution that uses Audience iQ’s activation engine to follow shoppers’ decisions in real time, shifting messaging across each channel to drive measurable results through one connected system. Campaigns launch with ready-to-run creative — built for every channel, perfectly timed, driven by real data — showing dealerships how each touchpoint drives real sales.
  • ATOM® service retention platform, a solution that expands multi-channel communications to a dealer’s entire DMS (dealer management system), encouraging repeat sales with strategically timed communications. This flexible solution ranges from a full-service retention program to “wrap-around” solutions to enhance existing OEM programs. 

This streamlined approach eliminates the complexity of managing multiple vendors while ensuring dealerships receive the highest-quality, results-focused marketing solutions across every customer touchpoint.  

Retailers can explore Force Marketing’s full list of supported OEM Certified Partnership Programs and enroll at forcemktg.com/oem.

Force Marketing’s robust certified partnership program highlights the company’s established reputation and consistent results recognized by more than 1,400 dealerships across North America. By combining data-driven insights with creative execution, the company helps dealerships strengthen customer loyalty, unlock after-sales opportunities and drive growth across every department. For more information or to contact a Force team member, visit forcemktg.com.

About Force Marketing 

Founded in 2007, Force Marketing Holdings, LLC is a leading marketing technology provider to the automotive industry whose family of brands includes Force Marketing, WeDrive Automotive and Gulf States Marketing (GSM). Headquartered in Atlanta with over 135 team members strategically positioned across 29 states, the Force family of brands focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROAS, speed to market and improved lifetime customer value metrics. More information about Force Marketing’s comprehensive suite of tech-enabled products can be found at forcemktg.com


Media Contacts: 
Kerry Crump, kcrump@fulltiltconsulting.com 
Lisa Tilt, lisa@fulltiltconsulting.com

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